Who We Are

Sprouts Farmers Market operates as a healthy grocery store that offers fresh, natural and organic food
that includes fresh produce, bulk foods, vitamins and supplements, grocery, meat and seafood, bakery,
dairy, frozen foods, body care and natural household items catering to consumers’ growing interest in
eating and living healthier. Since our founding in 2002, we have grown rapidly, significantly increasing our
sales, store count and profitability. With 198 stores in 12 states as of February 26, 2015, we are one of the
largest specialty retailers of fresh, natural and organic food in the United States.

The cornerstones of our business are fresh, natural and organic products at compelling prices (which
we refer to as “Healthy Living for Less”), an attractive and differentiated shopping experience, and
knowledgeable team members who we believe provide best-in-class customer service and product
education.

Healthy Living for Less. We offer high-quality, fresh, natural and organic products at attractive prices in
every department. Consistent with our farmers market heritage, our offering begins with fresh produce,
which we source, warehouse and distribute in-house and sell at prices we believe to be significantly below
those of other food retailers. In addition, our scale, operating structure and deep industry relationships
position us to consistently deliver “Healthy Living for Less” throughout the store. Based on our experience,
we believe we attract a broad customer base, including conventional supermarket customers, and appeal
to a much wider demographic than other specialty retailers of natural and organic food. We believe that
over time, our compelling prices and product offering convert many “trial” customers into loyal “lifestyle”
customers who shop Sprouts with greater frequency and across an increasing number of departments.

Attractive, Differentiated Shopping Experience. In a convenient, small-box format (average store size
of 28,000 to 30,000 sq. ft.), our stores have a farmers market feel, with a bright, open-air atmosphere to
create a comfortable and engaging in-store experience. We strive to be our customers’ everyday healthy
grocery store. We feature fresh produce and bulk foods at the center of the store surrounded by a
complete grocery offering, including vitamins and supplements, grocery, meat and seafood, bakery, dairy,
frozen foods, beer and wine, body care and natural household items. Consistent with our fresh, natural and
organic offering, we choose not to carry most of the traditional, national branded consumer packaged
goods generally found at conventional grocery retailers (e.g., Doritos, Tide and Lucky Charms). Instead,
we offer high-quality, healthier alternatives that emphasize our focus on fresh, natural and organic products
at great values.

Customer Service and Education. We are dedicated to our mission of “Healthy Living for Less,” and
we attract team members who share our passion for educating and serving our customers with the goal of
making healthy eating easier and more accessible. We believe our well-trained and engaged team
members help our customers increasingly understand that they can purchase a wide selection of highquality,
healthy, and great tasting food for themselves and their families at attractive prices by shopping at
Sprouts.