CVS Pharmacy has unveiled a new store design with an assortment of healthier food, health-focused products and expanded beauty selections paired with informational signage throughout the store to help customers discover new offerings. Together with its innovative digital programs, these changes will provide a new customer experience.
“Pharmacy is the heart of our business and our focus on providing care to patients and customers defines everything we do in our stores,” said Helena Foulkes, President of CVS Pharmacy and Executive Vice President, CVS Health. “Our new retail offerings leverage our deep expertise in health to enhance our customers’ shopping experience. The same guiding principles that led to the removal of tobacco from our stores extend to our commitment to deliver the most innovative health and beauty solutions.”
The new store formats and deeper focus on expanded health, healthier food and beauty assortments are key elements of the next phase of the front-store growth strategy. There are currently over 800 CVS Pharmacy locations nationwide with this new design and over 3,400 with expanded food and beauty offerings. The latest improvements are designed to drive growth in categories that are most closely tied to the Company’s health-focused purpose and expertise, while delivering a shopping experience that no other online or brick-and-mortar retailer can replicate.
The strategy for new stores is not one-size-fits-all and CVS will continue to evolve the store experience to meet the needs of their customers. They are rolling out major changes to as many as 70 new and existing stores this year, with plans to expand to several hundred more in 2018.
CVS Pharmacy is vastly expanding its offerings throughout health with a broader selection of vitamins and supplements as well as expanded nutrition products. They continue to enhance the beauty shopping experience by adding new, “on-trend” beauty brands as well as products that have greater skin health benefits and more natural ingredients. To help improve customer exploration and inspiration, a new “trend wall” has been added to 2,000 stores featuring new launches and niche brands. A beauty discovery zone highlights on-the-go options at checkout. This month, an exclusive Korean Beauty selection curated by notable K-Beauty expert, Alicia Yoon, will be available in over 2,100 locations.
More healthy food options are also being added, and will make up approximately 50 percent of all food options found throughout the store. Additionally, products that fit nutritional and dietary preferences including heart healthy, good source of protein, gluten free, sugar free, organic and non-GMO project verified, are highlighted with shelf tags.
The catalyst for the evolution of the retail stores was CVS Pharmacy’s decision in 2014 to stop selling tobacco as part of its commitment to corporate social responsibility. Additionally, by the end of 2019, all parabens, phthalates and formaldehyde donors in products within the CVS store brand product lines will be removed. They are embarking on the development of new standards for vitamins and supplements, with the goal of full implementation by 2019. The standards will require third-party testing of ingredient listings for vitamins and supplements, as well as product testing for certain ingredients of concern.
CVS Pharmacy was also the first national retail pharmacy chain to announce the removal of artificial trans fats from all exclusive store brand food products. In addition, the company recently removed all sun care products with SPF lower than 15 from its shelves while expanding products with SPF 30/broad spectrum, natural beauty brands and products focused on skin health.